From a news release: Andrew Christian is on the hunt for the hottest young model in the world! If you are 18 to 21 and think you have what it takes to be the next big underwear model, send a shirtless photo to email@example.com. If you have Andrew Christian underwear on ... even better! We will choose the semi-finalists and post your picture our Facebook page where our 240,000+ fans will help us decide a winner. The winner will receive $1200 cash prize and be flown to Los Angeles to star in a photo and video campaign.