Justin Bieber's 'Bully' Pulpit

The Weinstein Company announced today that Justin Bieber continues to support "Bully" by allowing his song "Born to Be Somebody" to be used in the film's latest television spot.

From a release:

"My fans are always up for supporting a great cause. It's one of the things I'm most proud of as an entertainer," said Bieber. "I hope they see BULLY with their friends and help start the conversation so we can end bullying."

Bieber joins a long list of celebrities who have graciously supported the film's mission and was one of the dozens of stars who helped #BullyMovie trend on Twitter recently raising further awareness as the film approached its release in theaters. Other celebrities have stepped out in their own ways to help get the word out including: Ellen DeGeneres featuring the families from the film on her show; Meryl Streep and attorneys David Boies and Ted Olson hosting an NYC screening; Victoria Justice, Giuliana Rancic and Joel McHale hosting the LA premiere; Anderson Cooper and Kelly Ripa hosting an NYC screening; Anderson Cooper hosting a town hall special on CNN to discuss bullying with Dr. Phil, Kelly Ripa and BULLY director Lee Hirsch; Tommy Hilfiger designing T-shirts; and many other supporters shooting PSAs.

BULLY leads all non-fiction films so far for 2012 with its strong opening weekend attendance.

Really proud of the pop superstar for doing this. Can't help but wonder if he's inspired because he looks so much like one of the kids profiled in it. My review HERE.