ManCrunch: The Sequel (UPDATED)

I wasn't quite sure what to make of the (alleged) Super Bowl Dorito's commercial I posted yesterday. But there's no way this second one -- featuring simulated gay sex in a steam room(!) -- would ever air on television. I think we've been had by a company that knows how to get a lot of free publicity for ads they never intended to pay to put on the air, an increasingly familiar ploy. 

UPDATE 2: Not only are these not the actual Super Bowl ads, Frito Lay is distancing themselves from them -- and seeing if they can have them pulled down completely. Get ready for the cries of "homophobia"! 

UPDATE: OK, I just read on Towleroad that despite what some are reporting, these are just entries for a "Crash the Super Bowl" ad contest. That makes A LOT more sense.