Friday, January 30, 2009

Truth in Advertising

It's refreshing to see that the producers of "New in Town" aren't trying to deceive the movie-going public. The straight-to-video-style poster tells you everything you need to know the new must-see Renee Zellweger and Harry Connick Jr.(!) vehicle ...

3 comments:

Alex said...

This New Yorker article shows the struggle with marketing this to the public. You can learn about marketing films to the public and what market segment fits your tastes.

http://www.newyorker.com/reporting/2009/01/19/090119fa_fact_friend

Saint J said...

...and debra messing pulled off that pose much more fetchingly in "the starter wife" ad.

James said...

Poor Renee deserves better. The movie comes from people who obviously think if you just tell a joke louder and more frequently, it somehow becomes funnier. Yeah, and the longer you leave a pancake on the griddle the tastier it gets. From my review: "It's a film that might have been funnier and less of a chore to watch if director Jonas Elmer had not insisted that the cast overact and overemphasize any bit of business that might be even vaguely humorous; "Town" cries out for a gentle, breezy touch, but Elmer's direction has all the subtlety of an F-5 tornado. ...Although Zellweger tries to compensate for the script's shortcomings by playing up Lucy's pratfalls, she might as well be trying to ski uphill."

http://www.mlive.com/movies/index.ssf/2009/01/weak_script_and_pushy_directio.html

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