Wednesday, July 23, 2008

What's in a Name?

Derek Jeter has partnered with 24-Hour Fitness to open the chain's first Manhattan location, on Fifth Avenue near Madison Square Park, yesterday. I think these are the same people that bought out my old gym in West Hollywood -- which was known as the Sports Erection Connection back when I lived there -- and if it's anything like the one out there here's a little warning to potential new members: it's not actually open 24 hours a day.


Marc Lallanilla said...

We used to call the WeHo gym "The Sports Infection." Remember the disgusting hot tub in the men's locker room? "Old Man Soup."

Anonymous said...

Jeter can't seem to figure out how to run a gym in NY.

The club has been ready for over a month, but can't open because they haven't gotten all city permissions.

NYSC was running ads in phone kiosks right outside the gym . . . and I just noticed now that Jeter didn't even bother to register the URL . . . Because when you go there, the NY Sports Club website comes up!

Good luck with your new biz, Derek!