While I make it a point to go to mom-and-pop coffee joints when I have the chance, I'm not a complete snob about Starbucks -- mainly 'cause its espresso is fine and I'd rather have a new Starbucks than another Chase bank or nail salon open around town. That being said, I'm not sure my beloved -- and beleaguered -- neighborhood needs to be the home of the coffee giant's largest store in the world. But that's what's about to happen.
Starbucks Corp. aims to go bigger and bolder in New York City, planning to make southwest Chelsea the home of its largest store in the world.
The Seattle-based coffee retailer said Tuesday that it would set up its second roastery in a 20,000-square-foot space at the bottom of a boutique office building at 61 Ninth Ave. The massive store, expected to open in 2018, will be modeled on the company’s Seattle roastery, which the company describes as “coffee-as-theater” and a highly sensorial experience.
At the 15,000-square-foot Seattle location, where the company roasts small batches of rare coffees, customers chat with baristas to learn about the various methods of brewing and sourcing, and taste the high-end coffees.
“In New York we want to take elements from what we originally created and build something even bigger and bolder,” said Starbucks Chairman and Chief Executive Howard Schultz.I guess if the onslaught of tourists visiting the Meatpacking district, Apple store and Chelsea Market weren't enough to keep me out of the area, this seals the deal.