Monday, May 16, 2011

Barton Fink

gay sex club slash "workout" facility, where Anderson Cooper and boyfriend Ben go to pump up their guns -- has a new ad campaign featuring models posing for mock mug shots under the tagline "I'D KILL TO LOOK BETTER NAKED." While the provocative ad copy didn't really phase me -- Barton is the master of shock value, as demonstrated by his marriage to a woman steroid-infused physique and jet-black Hair Club for Men mop top -- I was a little surprised to see that one of the guys pictured is actually a trainer at rival New York Health & Racquet Club. While models working as trainers and trainers working as models is pretty par for the course in this town, wasn't it David Barton who fired model Tim Boyce, the front-desk man at Barton's Astor Place branch, for posing in an ad for rival gym Equinox?

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