Cashing In

Bad boys get spanked
If Evian is wondering if they spent their advertising dollars well by hiring retired Australian tennis champion Pat Cash (oh, and Natasha Bedingfield) to promote its sponsorship of The Championships Wimbledon, I'd like to be the first one to go on the record as saying the answer is an unequivocal YES! If fellow Aussie Pat Rafter was my post-coming out obsession, let it suffice to say my mid-'80s frustrated closeted lust for Pat Cash was 10 times more intense. Something about those incredible legs (and ass) was way more than a teen queen should be forced to look at. People have always said that the famed "Super Saturday" in 1984 when Cash lost in a fifth set tiebreaker to Ivan Lendl, Martina Navratilova beat Chris Evert in a three-set thriller and John McEnroe beat Jimmy Connors in another five-set marathon -- was the greatest day in U.S. Open history because of the high caliber tennis. To me, it was the greatest -- because it featured several hours of Cash running around in his Daisy Duke tennis shorts. Now 44, Cash is still looking good and isn't afraid to show off his many winning attributes that also led him to the men's singles title at Wimbledon in 1987 ...

King of the Court, 1987

A promo poster for BBC Radio's Wimbledon cover in '08

A good cause?

Senioritis: With Bjorn Borg