"It is a reinvention of Coke Zero," CEO James Quincey said in a call with investors. Sound familiar?
I've been obsessed with Coke Zero since about 2009. So much so, in fact, that my ex-boyfriend got mad at me because he said I picked where we would eat based on its availability. ("I'm sorry, I don't chose my food based on what soda they have!" he griped.) Where Diet Coke was metallic and watery, its alternative was sweet and Coke-like. So of course they've decided to fuck with it. (This happens to me constantly.) Since Damian and I already spend 30 percent of our free time trying to find Coke Zero on our local stores' shelves, I can't imagine the change is because it's not popular. But having sampled the new formula -- called Coke Zero Sugar --in Vienna, I can tentatively say this has New Coke -- which I lived through in high school -- possibilities, although it might have tasted a bit off because everywhere we went it was served warm. (It was Europe, after all.) All of this is to say: Why are you doing this, Coca-Cola Company?
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