Friday, August 26, 2011

The Branding of Nole

Greg Bishop's piece in today's NY Times about the next phase of Novak Djokovic's career -- making him (more of) a household name -- is worth a read. Although my sympathy for the rich and famous is generally quite restrained -- I save those feelings for the poor and not-famous -- it's pretty daunting when you hear the details of the demands on the new No. 1's time. Check it out HERE.

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