Sexy Tom Brady has just signed on to be the new face of Smartwater. The New England Patriots quarterback has just signed a three-year deal with Coca-Cola's Glaceau division said to be worth $3 million to $5 million, plus a bonus based on sales. (You may recall that Jennifer Aniston is Smartwater's other celebrity spokesperson and slugger David Wright pitches Vitamin Water for the company.) Print, outdoor and Web ads begin this month. A television campaign will follow (may I suggest shirtless with water running down his chest?). The 30-year-old superstar's other endorsements include Movado, Nike and Stetson cologne.