Tuesday Ad Watch

In case you missed it, here's a rather unusual "Milk" ad that ran in yesterday's Arts section of The New York Times.

The ad was a "thank you" to director Gus Van Sant, Sean Penn, and cast and crew of "Milk" on behalf of four GLBT nonprofit organizations: the Hetrick-Martin Institute (home of the Harvey Milk High School), Larkin Street Youth Services (aiding San Francisco's homeless youth), the San Francisco LGBT Community Center and the Point Foundation (the nation's largest scholarship-granting organization for LGBT students of merit in all fields of study).

Focus Features placed the ad in The Times, where it is sure to be seen by Academy voters ("Milk" has been nominated for eight Oscars, including best picture). Don't Brokeback me, people!!!!