Yikes, saw one of these on the subway today. It's kind of shocking, but I suppose it's Mayor Bloomberg's one "anti-fat" ad campaign that it's hard to argue with.
These ads have two problems in communicating to the target demographic. In the first one, just how many would understand the math of 98%. Second, how many have the reading and comprehension skills to understand them?
These ads have two problems in communicating to the target demographic. In the first one, just how many would understand the math of 98%. Second, how many have the reading and comprehension skills to understand them?
ReplyDelete