Wednesday, July 23, 2008

What's in a Name?

Derek Jeter has partnered with 24-Hour Fitness to open the chain's first Manhattan location, on Fifth Avenue near Madison Square Park, yesterday. I think these are the same people that bought out my old gym in West Hollywood -- which was known as the Sports Erection Connection back when I lived there -- and if it's anything like the one out there here's a little warning to potential new members: it's not actually open 24 hours a day.
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2 comments:

  1. Marc Lallanilla9:04 AM

    We used to call the WeHo gym "The Sports Infection." Remember the disgusting hot tub in the men's locker room? "Old Man Soup."

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  2. Anonymous9:48 AM

    Jeter can't seem to figure out how to run a gym in NY.

    The club has been ready for over a month, but can't open because they haven't gotten all city permissions.

    NYSC was running ads in phone kiosks right outside the gym . . . and I just noticed now that Jeter didn't even bother to register the URL Jeter24.com . . . Because when you go there, the NY Sports Club website comes up!

    Good luck with your new biz, Derek!

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